Ride, explore, and test the latest BMC bikes in La Gruyère!
BMC Experience La Gruyère – the perfect testing ground
Join us in Charmey, Switzerland, from May 17th–18th, 2025, for an exclusive BMC experience in the stunning Gruyère region. Test our latest 2025 road, gravel and MTB on the perfect terrain, surrounded by breathtaking Alpine landscapes.
Choose your ideal bike, and we’ll have it ready for you to ride.
Ride solo or join a guided tour
Prefer to explore on your own? Take one of our self-guided test rides and feel the performance of our latest bikes firsthand. Looking for expert insights? Join one of our guided tours, where our specialists will help you get the most out of your ride.
No matter your style, this event is designed for every cycling enthusiast.
See you in La Gruyère!
The BMC Team
